Publication:: Type & Layout Comparisons

Type & Layout


In terms of layout and type it's important to analyse 
characteristics of both European and Japanese style 
modernism of the 50's to 70's.

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Neue Grafik
Magazine
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Europe

Published quarterly in Zürich, Switzerland from 1958-1965 
(17 issues, 18 numbers – the last issue 17/18 was a double issue), 
Neue Grafik was arguably the most important journal responsible 
for disseminating contemporary and historical Swiss functional
 design ideas and philosophies referred to as the “International 
Typographic Style”, “Swiss New Typography” or 
“Objective-Functional Typography”.

Early issues sent to subscribers included colored identifying 
bands with a cover designed by Vivarelli (although after issue 
No. 1, Neuburg is listed as designer) entirely of text to inform 
(rather than illustrate) the magazine’s content.

4 column grid

Akzidenz Grotesk Bold

2 variations of pt size For title and bodycopy.

Massimo Vignelli

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Europe

Use of odd & even numbers _

If grid is even number wide, it's even number down x 2

For example 3 x 6, 5 x 10

2 different pt size

Use of weight for type hierarchy

Herbert Bayer

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Europe

Often uses 2 colours + stock

Pt size variations slightly more than Swiss style, sometimes 3-4.

Use of Bold and Light, Uppercase

Akzidenz Grotesk

Tokyo World Design Conference

1960

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Japan

   

Early dawn of Japanese modernist design. 

Noticeably European influenced

Use of 4 column grids

No more than 2 pt size

Body copy bold or regular for hierarchy

Yusaku Kamekura

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Japan

    

More decorative form of modernism

Strict policy on pt sizes remains. No more than 2-3

More decorative typefaces &

Use of imagery, less prominence and space given to type