A worthwhile exercise to look into existing promotion for exhibitions in terms of formats and the kinds of features they all contain, to kind of know the rules so I can create something which kind of breaks them and is fresh and new.
I'm leaning towards TATE Modern, in London as it has the right balance of art and design in terms of Print, Tate Britain seems to have more sculpture and Fine Art. Tate Modern is also the most frequently visited and in central London so it's in a suitable location for the younger demographic I'm targeting.
TATE Website
You get a good idea when seeing all the promotional material invovled and the organisation of an exhibition when looking at existing ones - for example one on at the moment is Lichtenstein - A Retrospective. As I'm going to propose a website design it's been helpful to see what kind of information to include
Exhibition information
Booking page, choose time and date, promo codes and different prices for different groups. Admission is free but access to certain exhibitions is at a cost.
Important exhbition information:
Title of exhibition
Length of exhibition
Price for Adults, concessions and children
Opening times
Book Now
Store links
Important museum information:
About Tate
Getting Here
Access & Facilities
School visits
Contact Us
Related events
Private view
Tuesday 19 February 2013, 10.00 – 17.15
Thursday 21 February 2013, 18.45 – 21.30
Thursday 4 April 2013, 18.45 – 21.30
Wednesday 1 May 2013, 18.45 – 21.30
Courses and workshops
Mondays 25 February – 25 March 2013, 18.45 – 20.45
Sunday 28 April 2013, 12.00 – 17.00
Film
Saturday 9 March – Sunday 24 March 2013
Sundays 7 April – 12 May 2013, 12.00 – 13.00
Sundays 7 April – 12 May 2013, 14.00 – 15.00
Talks and lectures
Monday 11 March 2013, 18.30 – 20.30
Thursday 11 April 2013, 18.45 – 22.00
Monday 15 April 2013, 18.30 – 20.30
Conference
Thursday 14, 10.15 – 17:40 and Friday 15 March 2013, 10.30 – 17.45
Saturday 16 March 2013, 10.30 – 17.30
Daily activities
Friday 29 March – Sunday 5 May 2013
The Shop
Selling my branding material is a realstic path to take as Tate already sell souvenirs print and merchandise through the online store and when visiting the art shop sells a variety of books and products which would be perfect for exhibition related books, posters and sets.
Visual Outdoor Promotion
Some interesting examples of promotion for exhibitions, events and introspectives I could consider, it helps to know the foundations and recurring characteristics of material by seeing what's already out there.
This rustic and a bit more of a sort of paste-up style is the image I want to go for, for a sort of viral campaign for the exhibition rather than the kind of stuck up, bourgeoise kind of promotion and demographics that art galleries try to attract.
These are all posters communicating an event or exhibition but do it in an interesting and effective, playful way. I'm going to produce work similar to this. I want each poster to be different and unique yet also part of the set. As if a different designer worked on each poster.
All promotional posters above hold information about:
the venue
date
admission
title of exhibition
address
I want my posters to be more cryptic as they need to be quick to digest and inviting you to find out more. So the information I will include is:
Title of exhibition
logo of exhibition
Mention of specific 'virtue' of bushido
Art gallery logo
Length of exhibition. e.g. 21 may - 30 August
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I plan on starting working on the posters tomorrow, or the latest by Friday which gives a weekend to solely focus on the posters and make some progress. By the end of next week the posters need to be done hopefully.
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