Done in 3 days which goes to show, sometimes too much research isn't good either and it's good to just 'react'.
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Wednesday, 5 December 2012
D&AD: Design Process
Andrew Kim is an American designer who recently proposed a Microsoft rebrand in 3 days to much acclaim and I really enjoyed and found his design process eye-opening, especially to see the methodical way in which he approached separate aspects such as the brand, what the audience thinks of the brand, the ethos and just applying the branding concept to examples. Much of it in context which works really well.
Done in 3 days which goes to show, sometimes too much research isn't good either and it's good to just 'react'.
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Done in 3 days which goes to show, sometimes too much research isn't good either and it's good to just 'react'.
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