Advertising|
Raymond Loewy
Raymond Loewy was an American graphic and industrial designer who specialised in mass market design, some of his most noted works are the Shell logo, Greyhound bus, the Coca-Cola bottle and Lucky Strike cigarette packages. Some of these such as the Shell logo and Lucky Strike cigarette packages are still largely unchanged 50 years later. His work often had a lot of thought put into user interaction, what they see first, what reaction they have and how effective it is. He was known for being very smartly dressed, often better dressed than the client. He was one of the first designers to really take big care of how he came across, and looking professional. His work kind of reflects this ambition. He was the first industrial designer to be on the front cover of TIME magazine.
"Loewy keeps one eye on the imagination and one eye on the cash register."
-- Charles Luckman, Lever Brothers
"Loewy has probably affected the daily life of more Americans than any other man of his time."
-- Cosmopolitan magazine, 1950
"People will turn to you, follow you, support you only as long as they are confident that you are doing your best." - Raymond Loewy
"If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best." - Raymond Loewy
Hannah Hoch
There was a brief mention of the Dada cultural movement that ran through Germany during and after the first World War, peaking around the early 20's. The work consisted of various forms of art, from graphic design to sculplture and had a very anti dis-establishment and anti-art message around it all. They were the opposite to some of the advertising ethos that was discussed earlier on in the lecture. One of my favourite Dada artists is Hannah Hoch, one of the few female Dada artists and one of the few prominent female designers in Germany at that time. She used photomontage widely and along with Raoul Hausmann was one of the first pioneers of photomontage.
"I wish to blur the firm boundaries which we self-certain people tend to delineate around all we can achieve." - Hannah Hoch
Jonathan Barnbrook
Jonathan Barnbrook is another graphic designer I feel has a strong opinion on advertising in a social sense. Alot of his work has a social message. He's one of the 33 designers to sign the First Things First manifesto. He describes a major influence to his work 'an inner anger which is a response to all the unfairness that is in this world'. I feel hes probably got a strong opinion on the money driven, advertising world. He's also designed for Adbusters before.
"In the past we branded slaves. Now we are slaves to brands." - Jonathan Barnbrook
"I was really into music when I was young. It was a form of rebellion and also a way to relate to the world. Record covers enhance your enjoyment of music, the graphics make the whole experience more meaningful in some way." - Jonathan Barnbrook
"Design shapes the environment. It helps us interact with and perceive the world. In fact, graphic design has always been a method of social change. Throughout history leaders have facilitated social change through the distribution of printed word. It really is that simple." - Jonathan Barnbrook
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Jonathan Barnbrook
Jonathan Barnbrook is a UK based designer, who is known to produce work often with a social edge. He's one of the signatures on the First Things First 2000 manifesto, calling for design to be less commercial and be more unique and expressive and less money driven. He is also a well known font designer, he releases them through 'VirusFonts'. He describes as a major influence to his work 'an inner anger which is a response to all the unfairness that is in this world'. He has stated his ambition to use 'design as a weapon for social change'
"In the past we branded slaves. Now we are slaves to brands." - Jonathan Barnbrook
"Design shapes the environment. It helps us interact with and perceive the world. In fact, graphic design has always been a method of social change. Throughout history leaders have facilitated social change through the distribution of printed word. It really is that simple." - Jonathan Barnbrook
Alan Fletcher
Alan Fletcher has been described by The Daily Telegraph(not that I normally care what they say)"The most highly regarded graphic designer of his generation, and probably one of the most prolific". In my mind he's a designer that I relate to with advertising as he has done so much mass market and commercial work for brands known worldwide and brands we interact with on a daily basis. He's one of the founders of Pentagram in 1972 along with other designers such as Theo Crosby. Pentagram itself is one of the largest graphic design studios in the world, designing some of the most widely seen ads in the world.
His Reuters logo made up of 84 dots was designed in 1962 and retired in 1992, His V&A logo designed in 1989 still remains in use and in my opinion is still very sleek and probably will remain that way.
"I find going to bed and pulling my imagination over my head often means waking up with a solution to a design problem. That state of limbo, the time between sleeping and waking, seems to allow ideas to somehow outflank the sentinels of common sense. That’s when they can float to the surface. I find ideas often show up in the shower, or while I’m contemplating marmalade and toast and breakfast." - Alan Fletcher
George Lois
George Lois an American art director and graphic designer. He's probably best known for the 92 covers he designed for Esquire magazine. Lois' magazine covers were known to be a particularly provocative and memorable period for Esquire and the imagery it was associated with. Described by The New York Times as "George Lois' Esquire covers are considered among the most memorable propaganda imagery in any medium, and certainly the most provocative in the history of the magazine industry." Often called The Golden Age Of Journalism in America.
From 1962-72, Some of his subjects included Muhammad Ali to Germaine Greer. He's infamous nowadays for taking credit for other designers work, for example the VW 'Think Small' ad campaign has been the topic of debate.
“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” - George Lois
“If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.” - George Lois
“Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.” - Goerge Lois
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