PROMINENCE OF HITCHCOCK

With links to the idea of being an auteur and having a very personal relationship with the work, I've noticed the prominence of Hitchcock when it comes to promotion of the movies. Even by today's standards it's quite odd. Nowadays, obviously, a lot of movies selling point is the director, as a lot of directors are household names and have loyal fans who'll watch their movies, for example Tarantino, Michael Bay etc. The same case is here but I've never seen the director actually visually shown on promotional material such as posters with such prominence. Sometimes more than even the stars of the movie!

Examples: