Modern Swiss influenced Design

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To track the progress in design style, in particular the Swiss/International Style of design it's also important to see the kind of design Swiss designers and studios are doing at the moment.

I've collated a collection of design which I feel is a sort of progression and interpretation of the Swiss style in terms of overprinting, strong hierarchies, similar clients - posters/publications and also heavy use of grid.

It's impossible for me to completely say the Swiss style now is a certain style when different designers have different intentions just as they did in the 50s but it's interesting to see if past examples has effected the modern designers influences and design training so to speak.

Bruno Margreth _ Vortrag 

Zurich _ 2011

One colour plus stock, strong grid and hierarchy

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Jessica Svendsen _ Yale School of Architecture - 2013

Custom typeface

100 Days with Josef Müller-Brockmann

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Jessica Svendsen - Pentagram

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George Staelihn, Ulm, 2002. Germany

Cornel Windlin  _ Berlin

Studio Jung _ Berlin

Kunstverein Göttingen 

Workroom _ Korea

Experimental Jetset

Philipp Herrmann _ Kurz Film Tage _ Zurich

2010

Looking at the work in some cases it has a really strong Swiss modernist aesthetic and sometimes not, I feel in some cases it's a progression of the Swiss teachings but at the same time I'd find it difficult to look at the design and say "that's Swiss" - I feel this is prevalent for all regional work - it's perhaps becoming much more merged and globalised in design style. 

Looking in the design during the 50's I feel it was easier to recognise German/Russian/Swiss/Dutch design etc. It's not necessarily a bad thing, or a good thing.

Almost feels as if everyone's doing Swiss design apart from the Swiss. Everyone's a fan of other countries work apart from their own.

Just as much as for example, the Swiss are probably becoming increasingly influenced by outside work, outside work is perhaps becoming increasingly influenced by classical Swiss work. Having the same merging effect with their own local design. Kind of like a circle and a constant back and forth. The internet playing a huge part in this.

This is why I'm carrying out the research to ask these designers and studios how much they're influenced by the past Swiss design or how much they're influenced by design from overseas - which is at our fingertips now. Then discussing how much these influences affect our design style - in the process perhaps eradicating the regional design scene's sensibilities and design style/approach to solving problems.

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Next steps are to reach out to predominantly Swiss designers and design studios, and at the same time designers and studios based in the UK and around the world to find out about influences, and their thoughts on globalisation and graphic design style. 

Keeping note on different generations of designer too and where and when they were educated to see if there's correlation between different generations and influences