International Typographic Style Timeline

Notes _ Quotes
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Developed in the 50s

Emphasises cleanliness, readability and objectivity


Noticable characteristics: 

Assymetric layouts

flush left, ragged right text


Typography as primary means of communication



Akzidenz Grotesk

Developed in 1896 by the H. Berthold AG Type foundry. Realist typeface


Widely used. Max Miedinger and Haas Foundry used it as huge inspiration and refined it to create Helvetica.  in 1957.


Other released in 1957 - Univers + Folio from Bauer & Baum foundry

De Stijl

Dutch. early 20th century 1917-1931

Sort of using design to convey a social utopia, clear use of grid and blocking out the grid to create 'compositions'

pure abstraction of form.

Spiritual Harmony & Order

Advocated reducing to colour and form. Used only primary colours - similar to Swiss design and use of efficient colour





Bauhaus
German school combined arts and crafts. Influenced Swiss designers who actually recreated a sort of Bauhaus successor in Zurich. Teaching arts + crafts too post-WWII

Absence of ornamentation

Profound influence on design, architecture, product design etc.




Müller Brockmann

Opened his own studio in '36. Specialising in graphic design, exhibition  design and typography. 


Author of "The Graphic Artist and His Design Problems"


+

"History of the Poster"



Notably uses Helvetica. Abstract but subtle, logical shapes which perhaps subconsciously create the required and correct imagery in your mind.






Max Bill

Prime mover behind the Allianz movement of designers who wanted to create a modern image of design as being an important part of society and industry, moving forward together.


Studed at Bauhaus, in Dessau



Founded the design school in Ulm, Germany as a successor to Bauhaus. Teaching arts + crafts and for the first time in designs revolution - semiotics.




Emil Ruder

Attended Zurich School of Arts. Where basic fundamentals of Tschicholds' New Typography principles and Bauhaus fundamentals were taught.


Published basic grammer of typography called "Emil Ruder: Typography" became a sort of bible for Graphic Design and Typography programmes around Europe and North America.








Neue Grafik

Beaut. Really interesting for me as I want to make something print based similar as a culmination and ongoing investigation.



Launched in 1959 by four Swiss designers.


A magazine devoted to Swiss design and typography. 


Team of editors:
Jösef Müller-Brockmann
Richard P. Lohse
Hans Neuburg
Carlo Vivarelli


Signed some stuff with joint acronym "LMNV"


Neue Grafik epitomised Swiss typography of the 50s. 
A new age manifesto for the design world.


Huge influence on International design post-WWII


Swiss style > International Style.






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Source: http://smearedblackink.com/swiss_style_timeline/