Sunday 3 February 2013

Lecture Notes: Globalisation & The Media



21/1/13



SOCIALISM > CAPITALIST


Socialism - Transformation of local or regional phenomena into worldwide. 


Globalization


"Global Integration"




The world becoming a much smaller, more integrated environment. e.g. The Arab Sprint. Triggerd by rapid communications with the West vs The East. Citizens of countries such as Libya and Syria could easily almost act as uncensored news journalists through outlets such as Twitter.


McDonalds. "McDonaldization"

B. Steger.

The wide-ranging socioculturual processes by which fast-food process are dominating sectors of US Society.





Exotic places still have the same Starbucks & McDonalds around the corner.



Marshall McLuhan - 1964. "Extended our nervous system in a global embrace."

Experiencing effects of our behaviour in a global scale. Quite true!




GLOBAL VILLAGE THESIS


Thought is should make us more aware of our responsibilities."Globe no bigger than a village."

Nothing is hidden and news is everywhere.
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But the problem is it kind of hasn't brought us together and maybe in fact segregated the world and communities even more.


Hatred can be spread from behind a screen without any obvious personal ramifications of your actions.




Centripetal Forces X Centrifugal forces.


3 PROBLEMS OF GLOBALIZATION

  • Sovereignty - Challenging the idea of a nation.
  • Accountability - People aren't always held accountable, people are reckless with their actions
  • Identity

"Globalization: A Very short Intro""





"Does globalization make people around the world more alike or different?"



CULTURAL IMPERIALISM

 Schills v Chomsley 

Empires - British Empire. Soviety Union.




Forcing your culture on others. US culture leaking into UK for example, hip-hop culture and idolising American celebs and prominent figures and knowing more about American politics than UK politics for example.



US Presidential elections hold much more interest to the younger generation than Prime Ministerial elections in the UK which is interesting, the US' culture and news is forced upon us.



People are less regionally unique. People for examples speak US slang and vocabulary from other countries, dialects are now going missing. For example the 'classic Australian' way of speaking is pretty much non-existant nowadays and this could be from globalisation.



FREE MARKET - Media conglomerates operate as oligopolies.


Giant multinational corporations own little ones, which in turn own little ones. So in reality only a handful of corporations basically run media and journalism! One of the biggest ones is TIME WARNER 



e.g. Rage Against The Machine. Anti disestablishment movement to get RATM to Number 1 instea of Joe McElderry. In reality, the same corporation owned the record labels for both artists so the same fat cats got the money in the end...






News Corporations divide territories into descending market importance.




e.g. Big Brother. Repackaged and sold around the world. Countries lap it up. Has real social effects, for example in India after the release of Bigg Boss the biggest selling product in India was skin whitening cream.






PROPAGANDA MODELS

In the past it was Anti-Communist and a 'us' and 'them' mentality, nowadays Communism has been replaced with Anti-Islam.



Anti-Islam.

People still think if its in a newspaper it has to be true. Media Bias.




Rupert Murdoch. Just his company owns 1/3 of the UK newspapers and owns NOTW, SUN, TIMES, BSKYB, FOX TV. even IGN.com, a games website.


Once said The Sun can control elections. Politicans lick his arse. Puppets. 


By painting, someone else as abnormal, you pain yourself as normal.


West vs Islam.


'An Inconvenient Truth'

Politicans now becoming media savvy. For example Obama's 2008 campaign being a waterstone moment in terms of social media integration.

David Cameron on youtube


Cringe.




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